Privacy Policy

Last updated: 16 April 2026

1. Information We Collect

We collect information you provide when creating an account (name, email address) and child profile information (first name, date of birth, avatar choice). We also collect learning data including exercise responses, accuracy scores, and time spent to personalise the learning experience.

2. How We Use Information

We use your information to provide and improve the LiteracyGrow service, personalise learning experiences through our adaptive algorithms, track progress and generate reports, and communicate service updates.

3. Children's Privacy

We take children's privacy very seriously. We comply with COPPA and UK data protection regulations. We do not collect more information from children than is necessary. Child profiles use first names only and contain no contact information. All child data is managed through the parent's account.

4. Data Security

We use industry-standard security measures to protect your data, including encrypted connections (HTTPS), secure password hashing, and regular security reviews.

5. Data Retention

We retain your data for as long as your account is active. You may request deletion of your account and all associated data at any time by contacting us.

6. Your Rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. You may also request a copy of your data in a portable format. Contact us at privacy@literacygrow.com.

7. Contact

If you have questions about this privacy policy, please contact us at hello@literacygrow.com.